Look for Joyfully Grown™ Apples, Pears and Cherries Coming to Retailers Beginning in Fall 2022 from Top Selling Fruit Company Chelan Fresh   CHELAN, WA, USA, July 13, 2022 – It’s not often that an enterprise-level company makes the choice to press pause, take a deep breath and reflect on who they really are and why they do what they do. To honestly assess what sets them apart and go out on a limb to change their entire brand name in order to communicate those values to the consumer. That’s what top-selling tree fruit grower Chelan Fresh just did, and the results could [...]

Chelan Fresh Provides Portable School Meal Carts to Schools, Serving an Estimated 1.6 Million Meals (Tacoma, WA, San Antonio, TX,)  October 5, 2021 –For the first time in over a year, many students will be back in school buildings, navigating a new normal. The last thing that should be on their minds is where their next meal comes from. Unfortunately, more than 13 million students in the U.S. lack the means to get enough nutritious food on a regular basis. That’s why Fuel Up to Play 60 and Chelan Fresh are stepping up to the plate, donating school meal carts that [...]

Chelan, Wash. – August 31, 2021 – Rockit™ Apple, the original miniature-sized apple grown for on-the-go snacking, is partnering with Instagram sensation, The Tiny Chef, a 6.5 in. tall herbivore that creates tiny dishes. Together they are helping to spread the word about the world’s first tiny apple. Tiny Chef became fast friends with notable celebrities like Kristen Bell and boasts an international Instagram following of more than 600,000 fans. As a winner of two 2021 Webby Awards, The Tiny Chef has won the hearts of people around the world with his endearing voice and tiny culinary creations. The Tiny Chef [...]

Bob Grandy of Gebbers Farms delivers Chelan Fresh cherries to the Bridge Creek fire camp in Washington. FOR IMMEDIATE RELEASE: August 10, 2021 Chelan Fresh™ and Gebbers Farms Deliver Fresh Cherries to Frontline Workers Brewster, Wash. (August 10, 2021)  -  As extreme heat and fires plague much of the West, wildland firefighters go from fire to fire with little end in sight.  In the Okanogan Valley of Washington state, firefighters from as far away as Utah and Arizona battle blazes that threaten property and lives. These frontline workers live and work under challenging conditions, and they have little access to fresh [...]

From left to right – Danny Dowers (ABC Daycare), Brooke McGuire (Apple House), Lindsay Vallance and Kailee Tanneberg (Treehouse Executive Officers), Mike Harding (Treehouse Board Director and Church of Christ representative), Clay Gebbers (Gebbers Farms), Reba Guzman (Chelan Fresh), Cass Gebbers (Gebbers Farms), Carlene Anders and Gene Dowers (ABC Daycare), and future Treehouse students: Jace Vallance, Amelia Vallance, Palmer Tanneberg, Freya Malone, Dani Rose Johanson, Beau Coffman and Hudsyn Stennes. FOR IMMEDIATE RELEASE: April 19, 2021 FOR MORE INFORMATION, CONTACT: Mac Riggan, macr@chelanfresh.com   Chelan, Wash. (April 15, 2021) – At a check presentation ceremony today at the Church of Christ building located at 128 Independence [...]

FOR IMMEDIATE RELEASE: Oct. 30, 2020 FOR MORE INFORMATION, CONTACT: Julie DeJarnatt, phone (479) 531-3640, email julied@chelanfresh.com   Chelan Fresh’s pocket-size apple to delight children and parents during socially distant trick-or-treat events CHELAN, WASHINGTON, October 29, 2020 – Rockit™ Apples, the original miniature-sized apple grown for on-the-go snacking, has announced a partnership with Walmart for the retailer’s Halloween drive-thru trick-or-treat events taking place at its stores across the country. Free to attend and fun for all ages, Walmart’s drive thru trick-or-treat events will give families an opportunity to dress in costume, enjoy sweet snacks and celebrate the holiday from a safe distance. Attendees at the retailer’s socially [...]

FOR IMMEDIATE RELEASE: Aug. 26, 2020 FOR MORE INFORMATION, CONTACT: Julie DeJarnatt, phone (479) 531-3640, email julied@chelanfresh.com   Chelan, Wash. – Chelan Fresh’s SugarBee®-brand apple cider began shipping this month and is already flying off retailers’ shelves, the company reports, indicating that consumer demand will be strong for new-crop SugarBee apples when they arrive in stores later this fall.   Retailers should act fast to get in on the cider action, said Chelan Fresh Retail Strategy Manager Julie DeJarnatt. She offered tips for maximizing sales with families who are looking for new food experiences to excite them.  The premium SugarBee apple variety [...]

FOR IMMEDIATE RELEASE: June 11, 2020 FOR MORE INFORMATION, CONTACT: Julie DeJarnatt, julied@chelanfresh.com Chelan, Wash. – Chelan Fresh’s SugarBee® apple has hit a market sweet spot for retailers and growers alike, as the new variety heads into its fifth season. In addition to doubling the harvest each year, Chelan Fresh has added online shopping and SugarBee cider to the mix for this successful variety ahead of the coming fall harvest. Now proven at retail, SugarBee is reigniting consumer excitement about apples and giving some much-needed support to retailers’ top lines, reported Julie DeJarnatt, Chelan Fresh retail strategy manager. To attract returning consumers [...]

New Consumer Marketing Campaign Touts Rockit™ Apples’ Uniqueness in Size and Flavor Chelan, Wash. – May 26, 2020 – Chelan Fresh announced today that Rockit™ apples, the only miniature apples expressly grown to a convenient size perfect for on-the-go snacking, baking, or cooking, are available year-round. Due to growing consumer demand for Rockit™ apples, Chelan Fresh launched a large-scale marketing campaign to showcase Rockit™ apples’ distinct qualities that make them inimitable in today’s market. Now available any time of year, Rockit™ apples are a healthy and naturally sweet pocket-sized treat ideal for both kids and adults. Their petite size makes them [...]

To Our Valued Customers, The purpose of this report is to provide an overview of the practices and procedures Chelan Fresh and its Enterprise Partners are following to combat the current Coronavirus situation here in the United States. Topics included are: Review of Food Safety Practices at Chelan Fresh and Enterprise Partners Enterprise Partners Initial actions taken by Chelan Fresh and Enterprise Partners Enhanced procedures adopted as information has become available Emergency Response Plan in the event of a Coronavirus incident at Chelan Fresh or Enterprise Partner Summary 1. Review of Food Safety Practices at Chelan Fresh and Enterprise Partners This [...]