The Best is Yet to Come! The 2019 cherry season continues to create excitement and opportunities for promotion of Washington Sweet and Rainier cherries. According to Marketing Director Mac Riggan, “While August will provide some smaller promotable volumes of Dark Sweet cherries, retailers would be well advised to focus their largest promotional activity on July volumes to capture dollars lost on the short  California crop and the now compressing Washington crop.”  “Club varieties like Orondo Ruby® and the Wild Sweet cherry are only available in late June through early July so capture the additional ‘wow!’ factor while these unique, but limited volume cherries last.” “Post 4th of July ad promotion will [...]

Quick Start to Washington Cherry Season And so it begins, the long anticipated start to the 2019 Chelan Fresh cherry season. This year the cherry season will begin quickly and continue with strong availability throughout late June into early August. Tim Evans, Sales Director for Chelan Fresh, states, “We are excited about the size and quality of our crop this year. We feel retailers and consumers alike will appreciate the good color, larger size and firm profile of our Chelan Fresh cherries. Red cherries and Rainier cherries will hit peak supply in time for large July 4th retail displays.” Evans also adds “Our projected [...]

Cherry season around the corner! Washington cherry season is less than 30 days away, and here at Chelan Fresh we’re excited to show off our complete line-up of new Chelan Fresh branded conventional and Cascade Crest Organics® branded cherry packaging. Launched at the end of 2018, our new packaging gives consumers a good view of the fruit through a clear window that is the shape of a cherry with a leaf. Marketing Director Mac Riggan states “From a distance the premium look of this packaging leaves no doubt for consumers that cherries have landed on the shelves of their favorite retailer”. With a white background and a distinctive red color lettering for Dark Sweet cherries and a playful orange color for Rainier cherries, consumers have the [...]